I don’t read the New York Times much. I like their Chrome web app, but I just don’t always dig their content. It’s just a little oddly pretentious. (If I want pretension, I’ll read The Economist.) So the NYT 20-free-articles-a-month limit isn’t a big deal to me (I probably only read 3 articles in a given month) … and I’m certainly not about to donate money to their cause (they’re not NPR), but today I wanted to see how it worked, so I fired up a Chrome incognito browser window and opened 21 tabs of stories and hit the wall. (My first theory was that the ‘incognito’ mode would defeat the paywall — I was wrong.)
Now, rumor is that the paywall took $40 million to build. That’s insane. Especially when you consider my genius way to beat it: the stop button … also called le bouton d’arrêt. Here’s what you do:
- After hitting the paywall, refresh the page.
- Let the main content load.
- Push the browser ‘stop’ button.
- Enjoy an ad-free and paywall-free reading experience.
Good try, NYT. Goodbye, $40MM.