Well, I was wrong. Pretty, pretty, pretty wrong. Turns out everybody* wants to buy a new iPhone, even people that just bought one, their grandmothers, their newborns … everybody*. And the oddest thing? People are damn jazzed to give Apple their money. I don’t understand this post from David over at 37 Signals:
I campaigned tirelessly to enlighten my fellow classmates at Copenhagen Business School about this injustice, about why they should get a Mac. I managed to convert my entire study group and a fair number of other people too. It was invigorating to be able to convince people of the fundamentals.
Still, financial results of the likes Apple delivered yesterday serve as an affirmation of all that energy spent telling their story. Believing in the underdog. Like your favorite home team who couldn’t get into premier league while growing up just won the Superbowl, the Stanley Cup, and the World Series all together for the 10th time in a row — and you were the only one to believe in them. It’s an immensely satisfying feeling.
I’m well aware that this level of gushing is somewhat unbefitting in public, and I normally wouldn’t indulge the impulse. I’m just so proud of Apple that I’m willing to look foolish saying so.
No other company has inspired me more when it comes to marketing, design, focus, and even capitalism than Apple. Make the best damn product out there, charge a profitable price, and win the world.
What triggered this gushing? Apple’s quarterly profit results. He was just so happy they had made so much money. Which makes no sense if all you do is buy their products, but it makes all the sense in the world if you own their stock.
I still don’t understand Apple, I guess.
*Everybody except me, perhaps. I really, really dislike iTunes.