No, not kidding, and I don’t really get it.  However, it points to the absolutely baffling structure within Digg — it’s not what you Digg, it’s who Diggs you. Buttons don’t matter.

Reddit also took a step up.  And that makes sense.  I hope it continues.

So what’s the lesson?  Seems to be to promote what you can promote but don’t clutter things up with what you can’t.  We have a wildly cluttered site, and we need to trim it down.  Reddit stays, Twitter stays, Facebook stays … we’ll see about StumbleUpon.  Interestingly, of the 4 share buttons that were present when I started, all but StumbleUpon have been scrapped (anybody actually ever use Del.icio.us?).

Reddit has also been good to my blog recently — thanks to the Digg is Dead post.  ArtDamage, yes, that was indeed me that posted it.  I am a karma whore.  That post has had more views that the Blake Lively post.  Nerds triumph again.

Which brings me to Reddit.  We pulled the Digg button off our pages today and replaced it with Reddit’s.  It’s just better.  We get more traffic from Reddit and it’s much more regular and understandable — unlike Digg.  It’s significantly more traffic — thousands instead of hundreds.

I added a big Reddit button to my blog today too (instead of just relying on AddThis) — check it out below and give it a push.  More on Reddit and Blake Lively and the great viral traffic experiment later in the week.