Tag Archives: double your blog's revenue

Double AdSense RPM 2.0

By pdo | Published: February 16, 2011
One of my most-read posts is about doubling AdSense revenue.  The basic idea is to use common sizes (300×250, 728×90) and to give ads prominent (enough) placements.  Jamming an advertisement in the footer or low on the page is a poor experience for the advertiser — nobody will see his ad — and a poor [...]
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How To Double Your Blog’s AdSense RPM

By pdo | Published: July 6, 2010
A few months ago, Joe at Dappered.com asked me to do a site audit to see if I could increase his advertising earnings.  His revenue per 1,000 pageviews (aka. the site’s RPM or AdSense eCPM) was $1.74 in February — not too great.  Last month, June, his RPM averaged out to $3.10 — not too [...]
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