Tag Archives: Google Analytics

Switching from Omniture to Google Analytics

By pdo | Published: March 3, 2009
Omniture, the mega-expensive tracking system has a lot of pluses, but it is adamantly NOT free.  It is quite expensive — north of $80K depending on the site.  Google Analytics, one of it’s main competitors, is free.  FREE!  What happens when you switch (and you will)? Well, the big thing is expectation management.  Reports will [...]
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