Tag Archives: use a second salesman to double sales

Double AdSense RPM 2.0

By pdo | Published: February 16, 2011

One of my most-read posts is about doubling AdSense revenue. The basic idea is to use common sizes (300×250, 728×90) and to give ads prominent (enough) placements. Jamming an advertisement in the footer or low on the page is a poor experience for the advertiser — nobody will see his ad — and a poor [...]

The Myth Of The Second Salesman

By pdo | Published: August 18, 2010

I’ve witnessed this a few times and heard about it a few more. A company is struggling (in my case, a legal services firm) and needs more customers. “Get more boots on the ground!” says the boss. “We need a SECOND salesman.” The ideas that perpetuate the myth are simple: more man-power means more cold-calls, [...]